Wild On The Fly
When Kevin reached out to discuss a new website for his fly fishing business, he had two goals: First, he needed a design that would capture the feeling that people have when they first step into the water to cast their line. And second, the website needed to be easy to navigate.
I started by putting together a brand new color palette for the brand. In the past, they didn’t have a consistent palette to use on social media, their website, or their print materials. Defining their colors, fonts, and the overall feeling was the most important aspect of the design. From there, we worked together to completely overhaul the organization of every single page on the website. I made templates to make it easy for the Wild On The Fly team to add new fishing destinations, new fish species pages, and even new upcoming events. The end result? An adventure-packed website that they can manage entirely on their own.
What did the client say?
★★★★★
“Brittany has been a godsend for our company! After interviewing a handful of web designers, Brittany stood out with her "I can get you to where you want to go attitude" and confident yet easy-going vibe. We needed a lot of hand-holding to build a new website, and Brittany proved to fit perfectly. She gave us direction, design, branding, and other intangibles too many to mention. She is an excellent sounding board and very skilled with taking a muddled design idea and turning it into magic. Staff meetings often end with "Let's see what Brittany has to say" Easy going and fun to talk to; I am always more informed and educated after our conversations. Star rating 1-5, Brittany gets a solid 9!”